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Ready to elevate your biz support and scale without the stress?

Running a business can feel overwhelming. Endless tasks, constant demands, and never enough hours in the day can leave you drained and stuck in the day-to-day. You did not start your brand to be buried in busy work. With the right support behind you, you can take control, grow confidently, and scale your business on your own terms. It is time to focus on what you love, lead with clarity, and build a brand that reflects your vision and ambition.

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I support ambitious entrepreneurs in building bold brands without the burnout.

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Who is Her Way VA for?

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Business owners who are ready to scale their business without the overwhelm of bookkeeping & BAS.

Entrepreneurs who want their social media and backend managed so they can focus on their business.

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Anyone who wants professional virtual assistant support to keep their business running smoothly.

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Go-getters who want reliable systems and strategies in place without the stress and burnout.

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How we can work together


01

Bookkeeping & BAS

Keeping your finances in order does not have to be stressful or overwhelming. I handle your bookkeeping and BAS with accuracy, care, and compliance, so your records are organised, up to date, and aligned with your obligations. With clear insights into your business performance, you can make confident decisions that support growth and free you to focus on what matters most.


02

Social Media Management

Consistent, engaging social media can feel like a full-time job. I manage your content strategy, creation, scheduling, and engagement, ensuring your brand maintains a professional, consistent presence online. With your social presence organised and on-brand, you can focus on growing your audience, connecting with clients, and creating impact.


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Virtual Assistant Services

Running a business comes with endless behind-the-scenes tasks that take up your time and energy. I manage your administration, communications, project support, and more, so you can focus on your vision, serve your clients, and grow your business with confidence. With reliable support in place, nothing falls through the cracks, and your business runs smoothly.

 Love from our clients

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“I’ve been working with Ami-Lee from Her Way VA for the past few months, and she has absolutely exceeded my expectations.”

From day one, she has delivered high-quality social media content and email marketing campaigns that have genuinely engaged my audience, generated new leads, and elevated my business’s online presence.

Ami-Lee is professional, approachable, and incredibly talented. She consistently goes above and beyond what’s asked, often taking a basic idea or brief and turning it into something far better than I imagined. Her initiative and creative input have allowed me to confidently delegate tasks and focus on other key areas of my business.

Unlike previous VAs I’ve worked with, Ami-Lee truly understands the local Australian market and tailors her work accordingly, which makes a huge difference. I can’t recommend her highly enough to any business owner looking for a reliable, proactive, and results-driven VA.

Luke, LMD Property

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“Her Way VA has been an excellent virtual assistant to our busy charity.”

I can assign complicated tasks and know they’ll be completed as well as I would do them, without me having to monitor. Their ability with MS Office suite meant we didn’t have to do any onboarding - just provided access and tasks. It’s cost effective because they’re so efficient. I can recommend!

Kathy, Centre for Inclusive Supports

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“Ami-Lee at Her Way VA has looked after our bookkeeping, BAS, admin, VA support and social media for the past 5 years, and it has made a huge difference to our business.”

Having the whole backend taken care of means I can stay focused on the tools and the jobs as a locksmith, without worrying about everything behind the scenes. She is reliable, efficient and always on top of things. I’d highly recommend Her Way VA to any business owner wanting someone they can trust to keep the business running smoothly.

Kent, Coast Locks & Auto

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“I hired Her Way VA to sort out my books and accounts for my photography business.”

Ami-Lee's technical skills and knowledge in business bookkeeping is fantastic! She was able to sort out eveything for us, she makes knowing your numbers stress free. Her way VA is pleasant to deal with, highly recommend and will be using their bookkeeping service again!

Benazir, Light & Len’s

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“I’ve genuinely loved working with Her Way VA. The social media content has felt so 'me' and aligned with my voice, my brand, and what I’m trying to achieve, which isn’t always easy to capture.”

It’s taken a huge weight off my shoulders knowing everything is handled so professionally and consistently, and I no longer have that constant stress of “what should I post?” Such a supportive, easy experience from start to finish. I’d highly recommend Her Way VA to anyone wanting to show up confidently online.

Teresa, Gold Coast Virtual CFO

Imagine if you could feel

01

Empowered to grow your brand boldly and confidently, without getting buried in the chaos of admin, socials, bookkeeping & BAS.

02

Supported with streamlined systems and strategies that handle the chaos so you can focus on growth.

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Confident knowing your business is getting the visibility it deserves, without the burnout.

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Her Way VA Founder, Ami-lee Fegan with shoulder-length brown hair wearing a dark navy blazer and black top, standing against a dark gray background.

Hello, this is my story.

Hi, I’m Ami-Lee. I’m a registered BAS agent, experienced bookkeeper, and virtual assistant on the Gold Coast. I help ambitious entrepreneurs build bold, thriving brands without the stress. I manage your numbers, content, and day-to-day details so your business runs smoothly while you focus on growth and making your mark.